PESTLE Analysis Template

A PESTLE study is a marketing analysis used by entrepreneurs to take a look at the external (or macro) factors that affect their business or business-to-be. An organization that takes the time to put together one of these studies knows how to plan for the future, respond to changes in the market, and differentiate themselves from the competition in order to succeed in saturated industries. The name of the study is an acronym that describes the external factors a researcher must look at. Those factors are political, economic, social, technological, legal, and environmental. Learn everything you need to know about the PESTLE analysis here or download your own template below!